Andrew EP McAuley (MARN: 1278335) - Senior Agent Mobile: 0416 468 333     [email protected]
Migration Agent Perth | Visa Makers
  • Home
  • About
  • Visas
    • Skilled Visas >
      • 491 Visa | Skilled Work Regional Provisional
      • 189 Visa | Skilled Independent
      • 190 Visa | Skilled Nominated
      • 489 Visa | Skilled Regional
      • 485 Visa | Temporary Graduate
    • Employer Sponsored Visas >
      • 494 Visa | Skilled Employer Sponsored Regional Provisional
      • 187 Visa | Regional Sponsored Migration Scheme (RSMS)
      • 186 Visa | Employer Nomination Scheme (ENS)
      • 482 Visa | Skills in Demand visa (SID)
      • Kalgoorlie DAMA - Goldfields DAMA
    • Partner Visas >
      • 820 Visa and 801 Visa | Partner (Onshore)
      • 309 Visa and 100 Visa | Partner (Offshore)
      • 300 Visa | Prospective Marriage
    • Parent Visas >
      • 173 Visa and 143 Visa | Contributory Parent
      • 884 Visa and 864 Visa | Contributory Aged Parent
    • Visa Refused or Cancelled
    • Visitor Visa Australia >
      • 408 Visa - Temporary Activity Visa
      • 600 Visa Australia
  • News
  • Consult
  • Assessment
  • Contact Us

Visitors snub 'too expensive' WA, leaving the State facing a $800m tourism black hole

1/12/2017

0 Comments

 
​By Emily Piesse and Charlotte Hamlyn
Picture
​PHOTOTargets for increasing tourism spending and visitor numbers to WA have been missed, a report says.AAP: Tony McDonough


A failure to convince interstate and overseas tourists to visit Western Australia — which is perceived as "too far away, too expensive and with a scarcity of hotel rooms" — is set to cost the State $800 million in projected tourism revenue by the end of the decade.

That's the key finding of a report by the auditor-general on the State Government's key "Strategy for Tourism in WA 2020" policy.

The strategy — launched by Tourism WA five years ago — aims to double tourism spending to $12 billion by 2020.

Under the plan, by 2017 WA was supposed to be enjoying a sustained boost to leisure and business tourist numbers.

But auditor-general Colin Murphy found that was yet to happen, making it "unlikely the strategy goal will be met in 2020".

Specifically, the auditor-general found there was a lack of growth in spending, especially among international visitors; inadequate marketing, despite a $42 million budget; and a failure to deliver four to five new "hallmark" events.

Mr Murphy said without "rapid and significant improvement", the key target of $12 billion in tourism spending by 2020 would be missed — by at least $800 million according to some projections.

He said despite a "good plan", Tourism WA had been inconsistent in following it, meaning targets for visitor numbers had been missed.

Part of the problem, Mr Murphy said, was a lack of collaboration and engagement between the government-funded agency and other tourism partners.
​
Tourism WA also needed to be more nimble in picking up on failures quickly and redirecting funding to where it would have the greatest impact, Mr Murphy said.

'Too far away, too expensive'

Responding to the report, the Department of Jobs, Science, Tourism and Innovation (JSTI) said efforts to lure holiday makers away from international markets had paid off last financial year, but acknowledged there was still work to be done.

Correcting the lingering perceptions on the east coast that WA is too far away, too expensive and has a scarcity of hotel rooms, remains a challenge," the department said.

It pointed out 3,300 hotel rooms had been built or were due for completion next year and would help make Perth more attractive as a leisure destination.
​
"The new hotel rooms also make Perth a better value proposition following years of a lack of accommodation and high hotel room costs due to high business demand fuelled by the mining sector," it said.

FOR FULL STORY PLEASE CLICK THE LINK BELOW:
amp.abc.net.au/article/9211704
0 Comments



Leave a Reply.

    Archives

    June 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    December 2022
    November 2022
    May 2022
    April 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    April 2020
    February 2020
    November 2019
    October 2019
    August 2019
    July 2019
    May 2019
    April 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    September 2016
    June 2016
    May 2016
    April 2016
    February 2016
    October 2015
    September 2015
    May 2015
    March 2015
    February 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014

    Author

    Andrew EP McAuley
    Registered Migration Agent Perth

    Categories

    All
    Partner Visas
    Skilled Employer Sponsored Regional Visa 494 Visa
    Skilled Work Regional Provisional 491 Visa

    RSS Feed

Any questions? 
We will be happy to help!



Senior Agent: 0416 468 333
Email: info@visamakers.com.au

Contact Form Link
Visa Makers Pty Ltd
Perth, Western Australia
Copyright © April 2016